Gratuity Solutions
The patented tip-automation platform behind 15,000+ hospitality locations and $16B+ in payouts — trusted by Gordon Ramsay, José Andrés, Brinker, Flynn and HMSHost. Digitall designed, built and optimized the marketing website that tells that story.
Our brief: take an enormously deep, technical, enterprise-grade product and turn it into a fast, credible, conversion-focused website that speaks to hospitality operators at every scale.
The scale and credibility we had to communicate — clearly, on every page.
A complex platform, made clear
Gratuity Solutions invented the category in 2009 and holds U.S. Patent #9,741,050. The product spans 14+ platform modules, 180+ integrations and 45+ states of compliance. Our job was to make all of that legible — and persuasive — to enterprise hospitality buyers.
A deep, fast, multi-page marketing site
We designed and built the full website — a platform overview with 14+ modules, solutions, a 180-endpoint partner ecosystem, transparent pricing, head-to-head comparison pages, and a complete resources hub. Every page is mobile-first, fast-loading and engineered to guide enterprise operators from "what is this?" to "start a free pilot."
An enterprise-grade brand system
We built a confident visual identity — a deep navy palette, the Muller typeface, and a reusable component system — that scales cleanly across dozens of pages and reads as trustworthy and enterprise-ready, exactly what a platform handling billions in payouts needs to project.
Built to be found and to rank
We structured the site for search with clean URLs, complete metadata and structured data, plus authority-building content hubs — an FLSA compliance guide, a 50-state tip-law resource, comparison pages and a case-studies library. The result is a site engineered to capture high-intent searches around tip management, compliance and payroll automation.
Everything the site does
A marketing site as capable as the platform it represents.
Platform & modules
A clear overview plus dedicated pages for 14+ modules — GratShare, WageSync, QR Tip, Triple Ledger, CHOICE Payout and more.
Solutions by outcome
Tip pooling, same-day pay, payroll automation, compliance, minimum-wage make-up and digital tipping — organized around buyer needs.
Partner ecosystem
A showcase of 180+ connected endpoints across 60+ POS systems and 20+ payroll providers.
Comparison pages
Head-to-head pages (vs Kickfin, vs TipHaus) that position the category creator against newer entrants.
ROI calculator & pricing
Transparent tiers and an interactive ROI calculator that turn interest into qualified pilot requests.
Resource hubs
FLSA guide, 50-state tip-law library, blog and a named case-studies section that build trust and organic traffic.
"Digitall handles our website, SEO and marketing end to end. They built a modern, clear presence for a genuinely complex product and keep us growing month over month — professional, responsive and genuinely invested in our success."